What Type Of Two Way Radio Should A Shopping Centre Use?

The truth is that shopping centres (or ‘malls’ if we’re being American about it), can seriously improve an area’s local economy. It is basic economics really, if the supply is less than the demand, then there is profit to be made. I expect a percentage, Deepak!

OK, I’ve thought a bit about this one and, I reckon your best bet would be an affordable, yet high performance unit like a Motorola DP3400 or similar. I suggested the DP3400 because it a) it won’t bankrupt the (hypothetical) project, b) it is very versatile and c) it is exceptionally easy to use (user training takes, on average, about 20 minutes).

A DP3400 offers use of 32 channels, functions as both analogue and digital and is available in UHF or VHF versions. In short, this radio is perfect for security, health and safety or even customer service.

I’ve recently found the ‘Case Studies’ sections on the Motorola website (you can probably tell by my other pieces this month), but the DP3400 has a case that’s exactly like yours. For what its worth, here’s what they said about it.

“Digital two-way radio was chosen to provide a secure, discreet communicationsystem with no risk of transmissions being compromised by eavesdroppers. The Centre’s local Motorola Authorised Dealer demonstrated how  MOTOTRBO digital radios could provide greater coverage and improved audio clarity than analogue and enable users to make both one-to-one and group calls. The increased battery power would extend battery life by up to 40%, enabling the radios to be used throughout the entire 11-hour trading day without recharging”.

That sounds pretty good to me. In any instance, you keep dreaming and don’t let anyone discourage you. Find out what it takes to be an…um, ‘shopping centre design person’ and just go for it!